20 years after releasing his first number After a continuous activity that has seen her face continuing problems of the main debates that have occurred over the years, Turistica.it makes its debut in the online community presenting an interactive platform dedicated professionals, experts and academia in the field of tourism, cultural heritage of of regional marketing and related economies.
Turistica.it is a collaborative effort Mercury Ltd, which since 1991 offers a service to companies and institutions for decision support 'or strategic stance in the tourism and cultural heritage and Time and Mind, web agency specialized in developing communication strategies and projects integrated online and off-line , marketing and web content management .
The project starts from the consideration of the role essential that the online presence has become in recent years, with the growing need for a source of reliable information and help to enhance the scientific resources aimed at the tourism sector.
We also want that the content presented on the platform to assume a great importance at international level in accordance with principles of ethics, professionalism and accessibility, the criteria must be the basis of business and research activities.
Turistica.it portal offers the opportunity to stay updated on the most significant events in the field, download the free report as well as numerous features e-commerce to buy directly through articles and publications in digital format, and following training seminars held by Emilio Becheri , one of the leaders in the field of tourism, head of Mercury Ltd and Professor of Economics of Cultural Heritage at the University of Florence.
the age of the Internet tourist numbers come increasingly through decisions that are made online and Turistica.it offers operators and scholars in the field all the tools to decipher the trends through detailed studies and reliable.
Individual chapters of the "Report on Italian Tourism " (seventeenth edition in 2011), reference document for tourism policy and useful means of supporting the strategic choices of all actors, public and private, operating directly or indirectly in the industry, and articles in business magazines, management and marketing Tourist "( XX years in 2011) can also be bought online, the most recent edition of the first publication. The e-commerce section allows you to customize your purchase to your needs study or business. From the archive you will see more field studies such as the Mediation Report Tourist , the system reports Spa and Wellness , Report on the hotel system etc.
The current platform has to be seen in its experimental phase for which we accept proposals for improvement. Essential point of the platform is to enable a community of experts in the tourism and cultural assets free from any political and ideological conditioning and therefore able to define an approach that leads to problems and evaluate proposals for their intrinsic value, in full compliance different opinions.
The platform comes with several sections including one on observers of tourism and a dedicated e-commerce. The first attempt to propose a synthesis of the various observatories that exist today, some of which are held directly by Mercury Ltd, the second is based on the proposal of specific topics easy to find on site, saving cost and time.
will be implemented and also check the news, activities and references that will be proposed by agencies, institutions and research centers and training sector.
An innovative e-learning facilitate interaction between users and the teaching staff of Mercury Srl / Turistica.it to deepen skills and knowledge in the field of economy and tourism through the development and management courses territorial management and corporate and seminars on topics like sustainable development, web marketing strategies and European funds.
The international nature of the issues addressed, the content presented and the tourism industry itself are the main reason for the crucial next step in the path Turistica.it : expanding beyond the Italian borders. This will happen in early 2011 with the introduction of the online platform in English along with the opportunity to purchase a selection of articles from the magazine "Travel" and "Report on Italian Tourism." Available in Italian and English, the portal will be expanded soon to other languages \u200b\u200bto widen the pool of potential users, with the ultimate goal of opening the doors to the international level by providing a professional look and some analytical Italy's most distinctive aspects such as tourism and cultural heritage.
Turistica.it is the first step of a "digital ecosystem " which will promote culture in the tourism sector through the dissemination of content online skilled and constantly updated.
Information:
www.turistica.it
Leslie Griffiths
lab1@turistica.it
Tel: 055 2302470
Via de 'Bardi, 39 50125 Florence
www.timeandmind.net
Lita Savoy
info@timeandmind.com
Tel: 01119505938
Course Switzerland 185 10149 Torino
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